Welcome to Founder’s Playbook

I’m Dan Krieger, cofounder at Raisi.

We crossed $1M ARR and are scaling toward $5M.

I’m obsessed with customer behavior & psychology, product as a solution, and growth hacking.
I share what I’m learning here.

Latest

The Propagation Metric: A Structural Framework for Evaluating Compounding Growth Beyond Performance Metrics

Jan 25, 2026

This paper presents The Propagation Metric, a structural framework designed to evaluate whether growth generated by products, features, advertisements, messages, or ideas can persist after paid distribution ceases.

The Viral Storytelling Framework for Short Form Content

Nov 3, 2025

Short form video has become the primary way people consume information. Viewers scroll through hundreds of clips every day. Most last between fifteen and twenty seconds. Attention is scarce. A video has only a few seconds to earn interest, build emotion, and be remembered.

How Investors Actually Make Decisions and What It Means to Have a Fundable Company

Nov 3, 2025

A fundable company looks inevitable. It combines evidence, execution, and alignment with investor psychology.

Investor Communication Framework

Nov 2, 2025

Investor conversion happens when communication removes uncertainty.