Welcome to Founder’s Playbook

I’m Dan Krieger, Cofounder at Raisi (crossed $1M ARR and on a path to $5M)

Obsessed with tech, growth hacking, AI agents, and fundraising

I build in public and talk about what actually moves the needle

Latest

The Viral Storytelling Framework for Short Form Content

Nov 3, 2025

Short form video has become the primary way people consume information. Viewers scroll through hundreds of clips every day. Most last between fifteen and twenty seconds. Attention is scarce. A video has only a few seconds to earn interest, build emotion, and be remembered.

How Investors Actually Make Decisions and What It Means to Have a Fundable Company

Nov 3, 2025

A fundable company looks inevitable. It combines evidence, execution, and alignment with investor psychology.

Investor Communication Framework

Nov 2, 2025

Investor conversion happens when communication removes uncertainty.